Executive Summary
Revenue, orders, and ad performance across channels
KPI Highlights
Total Revenue
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MER
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Total Ad Spend
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Total Orders
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AOV
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CAC
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Spend vs Revenue Trends
Revenue by Channel
Channel Breakdown
| Name | Orders | % Change | Revenue | % Change | Ad Spend |
|---|
Orders + AOV by Channel
Channel coverage
Non–Costco retailers only. Same date range as KPIs above. Bar length reflects catalog revenue by breadth of active catalog channels.
Products
Product performance, channel coverage, and strategic priorities
| Product | Units | Revenue | Change | Category | SKU | Coverage | Margin | Drift | Inv | Issues | Costco.com | HomeDepot.com | Lowes.com | Dalen.com | Walmart.com | Wayfair.com |
|---|
Traffic & Analytics
Website traffic and behavior from GA4
Traffic Metrics
Page Views
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Sessions
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Active users
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New users
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Bounce Rate
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Avg Session
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Trends
Sessions over time
Active & new users over time
Content & Sources
Traffic Sources
Channels use your GA4 property’s custom channel group when one exists (Admin → Channel groups); otherwise Google’s default session channel group. Buckets follow the rules you set in GA4.
| Channel | Sessions | % Chg | Users |
|---|
Top Pages
| Page | Pageviews | % Chg | Users | Avg Duration |
|---|
Paid Media (Pixel Data)
Cross-channel advertising performance at a glance.
Total Ad Revenue ⓘ
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Blended ROAS ⓘ
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Total Ad Spend
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Total Conversions
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Total Impressions
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Total Clicks
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Budget Pacing — —
Channel Summary
Spend vs Ad Revenue by Channel
Avg CPC
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Conv. Value
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CTR
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Trend Charts
Impressions, Clicks & CTR
Spend, Ad Revenue & ROAS
Campaigns
| Channel | Campaign | Type | Spend | Impressions | Clicks | CTR | Conversions | Conv. Value | ROAS |
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Ad Groups (Google Only)
| Campaign | Ad Group | Spend | % Chg | Impressions | % Chg | Clicks | % Chg | CTR | Conversions | % Chg | Conv. Value | % Chg | ROAS | % Chg |
|---|
Keywords (Google Only)
| Campaign | Ad Group | Keyword | Match Type | Spend | % Chg | Clicks | % Chg | CTR | Conversions | % Chg | ROAS | % Chg |
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